The AI Visibility Index

How this is measured

• Each brand gets a set of category questions a real buyer would ask — never containing the brand's own name.
• Every question goes to ChatGPT. We record whether the brand was named, where in the list it landed, and which competitors appeared alongside it.
• The score weights how often the brand appeared (50%), how high it ranked (30%), and how positively it was described (20%).
• The named in and top competitor columns are counted over the same set of neutral category questions — ones that name neither the brand nor any competitor — so the head-to-head is like for like.
• Matching is whole-word, so “Linear” is not credited for “linearly”, and an answer saying it has never heard of a brand does not count as a mention.
• AI answers vary between runs, so every question is asked more than once and a brand only counts as named when the majority of those runs name it. Re-running a single question will sometimes give a different answer — that is the point of sampling, and it is why we publish the agreement rate rather than a single shot.

This run: ChatGPT + Gemini · single run per question · September 5, 2026

How to read the score

81-100

Dominant — named in nearly every relevant answer

66-80

Strong — a default recommendation in the category

46-65

Moderate — shows up, but not reliably

26-45

Low — occasionally mentioned, usually behind others

0-25

Very low / invisible — buyers asking AI rarely hear this name