Public data · updated September 5, 2026
Which CRM software does AI actually recommend?
We asked ChatGPT + Gemini the questions a real buyer asks — starting with “best CRM software for small business” — and counted how often each of 5 brands got named.
No brand names in the questions. If a company shows up, it earned it.
CRM is the most contested category in B2B SaaS and the one where buyers most often ask an assistant before they ask a colleague.
Most recommended
| # | Company | Visibility score | Named in | Top competitor |
|---|---|---|---|---|
| 1 | Salesforce CRM software | 94Dominant | 10 / 11 category questions | HubSpot 11 / 11 · ahead |
| 2 | HubSpot CRM software | 89Dominant | 11 / 11 category questions | Zoho CRM 11 / 11 |
| 3 | Zoho CRM CRM software | 83Dominant | 11 / 11 category questions | HubSpot 11 / 11 |
| 4 | Pipedrive CRM software | 68Strong | 10 / 11 category questions | HubSpot 11 / 11 · ahead |
| 5 | ActiveCampaign CRM software | 20Very Low | 0 / 11 category questions | HubSpot 11 / 11 · ahead |
How this was measured
- Every brand was asked the same set of neutral CRM software questions — never containing the brand's own name, and never naming a competitor.
- The score weights how often the brand appeared (50%), how high it ranked (30%), and how positively it was described (20%).
- Matching is whole-word, and an answer saying it has never heard of a brand does not count as a mention.
- AI answers vary between runs, so every question is asked more than once and a brand only counts as named when the majority of runs name it.
This run: ChatGPT + Gemini · single run per question · September 5, 2026
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Other categories
Scores reflect AI responses at the time of scanning and will move as models are updated. This index is published by SEO4AI and is not affiliated with, endorsed by, or sponsored by any company listed.